Design Principles for Visual Communication
Maneesh Agrawala, Wilmot Li, Floraine Berthouzoz
Abstract
Design principles connect the visual design of a visualization with the viewer’s perception and cognition of the underlying information the visualization is meant to convey. Identifying and formulating good design principles often requires analyzing the best hand-designed visualizations, examining prior research on the perception and cognition of visualizations, and, when necessary, conducting user studies into how visual techniques affect perception and cognition. Given a set of design rules and quantitative evaluation criteria, we can use procedural techniques and/or energy optimization to build automated visualization-design systems.
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Design Principles for Visual Communication
Communications of the ACM, April 2011, 54 (4), pp. 60-69.