A1-BoazAvital

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Good Example

Image:chasm.jpg

Source: Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Consumers by Geoffrey A. Moore


This image does a good job illustrating the new way of looking at the consumer technology adoption curve. Each segment still has the same number of people in it, but the graph is no longer one contiguous piece. Segments are separated to show that extra work is needed on the part of the marketer to move to the next adoption segment. The separation between early adopters and early majority is much larger, representing the "chasm" to cross for which the book was titled.

Each segment is labeled clearly and are easily distinguished from one another despite being in grayscale by using varying shades of gray.

Bad example

Image:UCPDmap.jpg

Source: Safety Count pamphlet, University of California Police Department, Berkeley, 09-10

The main purpose of this Reporting Areas map should be to illustrate what the legend poorly names "The Box", which is where in Berkeley you are able to report crimes to UCPD. The map is littered with superfluous information. Dozens of "Noncampus" buildings are shown with no labeling and for no real purpose. It is unclear where on the actual campus UCPD can respond, and if the "The Box" is to be extrapolated across campus property, then the whole upper left side of the map containing Lawrence Hall of Science, Strawberry Canyon, and lots of empty space is unneeded. The BART station and actual BART tracks are shown, in a color similar to the "Noncampus" color, again for no real reason.



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