From CS 160 User Interfaces Sp10
You have a free Sunday afternoon, are looking for an exciting Friday night, or are just trying to find out how to spend your lunch break. It'd be great if you could find out what was going on, or who was at your local businesses. This application would be a type of social networking device, where usability is dependent on who else has the same application in your area. A user at Kip's bar, for instance, could login and choose from a list of local businesses to state his location and post the message "It's poppin' at Kips!!!" It would be like Twitter but for local businesses. You could have friends you follow, or you could just see which spots people where saying the most about.
This would be an application aimed at a wide variety of users. In general, it would be aimed at people who are on the move and always trying to get into something. It could be used by busy business men trying to decide where are the important people where taking their coffee break, a socialite trying to find which club to kick it at on a Saturday night, or a college student trying to find out where all his genius friends where studying.
One often has an idea how he wants to spend his time out, but there are often so many options. Say you have an hour break from work for lunch and coffee. You can choose between Peet's, Starbucks, Yahli's...almost infinite local shops. Wouldn't it be great if you had an application that told you who was there and what they were doing to make your decision easier? The same could be said for many types of businesses, such as bars, restuarants, retail stores. So this ap could be used by people of many interests during the time they have free and are looking to go out.
Problem Context and Forces
The amount of choices available to people today are daunting. People are often paralyzed because they know not how to make a decision. It would make life a lot easier for people who have a lot of people they know and don't have the energy to call up all their friends and find out what they want to do. It'd be so much easier if you could pull up an application and see what your friends and the community in general were saying about local shops, bars, eateries, etc. For example, your friend might say: "Walgreen's is really busy right now. If you're looking for eggs, go next door to Sam's!