From CS 160 User Interfaces Sp10
Introduction: wine lovers
I propose to develop an iPhone application that allows wine lovers to choose appropriate wine depending on their preferences and situations.
Target User Group
The main target user group of this application will be wine beginners who like drinking wine, and wine experts can be a user group as well because it is hard even for them to memorize all of wine. The users want to surprise their friends with their great and appropriate choice of wine whenever they go to bars, restaurants, and the wine section at grocery stores to buy or drink wine. To do this job, they need to spend a lot of time searching through internet or book. Since they want to reduce that tedious time, they are looking for a simple and powerful way to help them choose appropriate wine. This application is the perfect one for them.
One gentleman wants to have a surprise party for his girlfriend. He wants to have wine with her because she loves wine. He does not really remember what her favorite wine is, so he writes down some names of suggest wine from internet before going to a store. He tries to find the ones he jots down, but he cannot find anything and there is nobody he can ask help near there. Without any help and information, he starts looking for one by just reading descriptions of a lot of wine. After for a while, he gets tired of reading and doesn't even know how to read labels and understand what he is reading anyways, so he just buys a random one. Unfortunately, it turns out that it is really dry, and she does even not like it.
Problem Context and Forces
From my experience, I see lots of people pulling their hair out when they have to choose appropriate wine for a special event at a store. Choosing appropriate wine is a quite difficult job even for wine experts because wine is made from lots of different country and people have different preferences. On top of that, wine is categorized by levels and types. Due to variety kinds of wine, people put a lot of effort to learn about it. To minimize this effort, this application should be simple and quick, but powerful. In order for this application to be powerful, it should have lots of information about wine on it.
For example, when one man goes to a store to buy wine, he can just takes out his iPhone to quickly look up appropriate wine by doing few steps. To look up the wine, he can choose country, type, his preference, matching food, etc. He does not have to select all options, but more options he selects, a narrower list he can get. After selecting options, the application shows a list of wine, and he can order the list by price or hits. He can find the one he likes among the list of wine. In addition to, he can also save the wine into his favorite wine list. If he saves it once, he can just look it up whenever he wants to have it again.
In beginners case, they do not even know how to read wine labels and what tools they need for having wine. This application has extra options to help beginners with reading labels and buying wine tools, so that they can easily learn and find wine.
Other related solutions are listed on this site: http://www.macworld.com/appguide/article.html?article=139106. These solutions are pretty simple, so they are not powerful enough for especially wine beginners.
From the first image, users can choose any option they want to choose. They do not have to select all of options though. A level option has to be changed by according to a country option.
There are 4 main buttons.
1. When users click a search button, this application shows a list of wine with short description, hits, and price. If users want to sort them, they can sort this list by hits and price. If users want to see a more detailed description of specific wine, they can just click the wine they want.
2. When users click a read labels button, this application shows a new screen that has four country options. If users click a country they want, it takes users to a new page. This new page includes one example of that country's labels and explains which part is what. This page also introduces common terms in the country.
3. When users click a wine tools button, this application shows wine tools with pictures and descriptions. If users want to see a more detailed description, they can just click one tool.
4. When users click a My List button, this application shows a list of users' a favorite wine list. Users can select wine they do not need anymore and delete it from the list. If users want to see a more detailed description of wine, they can just click it.
I have a Macbook pro. I do not have an iPhone/touch.