CompetitiveAnalysis-RaymondLee

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Contents

Restatement of idea

Our Boy Scout app provides a suite of useful, interactive features which keeps official, personal, and social Boy Scout information in one’s hands at all times, whether at home or venturing the great outdoors.

Group Brainstorm Link: http://vis.berkeley.edu/courses/cs160-sp10/wiki/index.php/GroupBrainstorm-Group:Metal_Pony_Z Note: Brainstorm Link currently reflects old proposal.

List of Competitors

The Boy Scout Handbook http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=327240445&mt=8

ScoutTracker http://itunes.apple.com/us/app/scouttracker/id347388213?mt=8

Girl Scout Glossary http://appshopper.com/social-networking/girl-scout-glossary

Survival Pocket Reference http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=317470319&mt=8?partnerId=30&siteID=KEmRFwU0WKY-nVn9z2FD3QvB3lKSqDObHw

Knot Guide http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=293111210&mt=8?partnerId=30&siteID=KEmRFwU0WKY-6IcxpDXrpIJylr1YeQMe2w

Fundraising http://iphone.wareseeker.com/fundraising-1.0.app/42fb72b425

Army Survival Guide http://itunes.apple.com/us/app/army-survival/id343747489?mt=8

Pro Knot http://www.proknot.com/html/iphone_app.html

Animated Rope Knots http://appshopper.com/sports/animated-rope-knots

Hiking Glossary http://appshopper.com/reference/hiking-glossary

Analysis

The Boy Scout Handbook

File:BSH.jpg

Target User Group: The target user group of this application is current boy scouts, and possibly troop leaders. Our app also targets current boy scouts and troop leaders.

Functionality: This application offers a digitized version of the official Boy Scout Handbook, and the scope of its functions is limited to an electronic book. Our proposed idea will have some information from the handbook included, but it will overall be more interactive and personalized than being merely a digitized handbook.

Usability: This application initially did not support landscape view and had difficult to read text. This application’s later versions included landscape and zoom views of the e-book text. User complaints. Our application will improve upon the early faults of this design by making sure text is easily viewable in portrait mode and including a landscape mode if needed.

ScoutTracker

File:ST.jpg

Target User Group: The target user group of this application is current boy scouts, similar to our application.

Functionality: This application offers badge advancement tracking and requirement details for an individual boy scout. We plan to have similar functionality as a subset of our application, except with the added functionality of allowing troop leaders to track their troop’s badge advancement, and allowing the user to track friend's advancement as well. This app does not track merit badges, whereas our app will.

Usability: This application does a sufficient job of displaying requirements for badges, tracking advancement, and notifying troop leaders of advancement via a simple drill-down text-based menu. However, the interface is very text-based and does not offer an overall view of advancement. One point of improvement would be to offer a view that displays graphically all badges earned and not yet earned.

Girl Scout Glossary

File: GSG.jpg

Target User Group: The target user group of this application is current girl scouts, whereas our app targets current boy scouts and troop leaders.

Functionality: This application offers a glossary of essential terms for girl scouts to know. As our application is not meant to be a replacement to the official handbook for the girl scouts or boy scouts, we will incorporate some of similar information found in this app but not in a glossary format.

Usability: The application seems to be organized in a table view fashion, which is perfectly suitable for a glossary. Our application will be more interactive in that relevant terms and definitions will be organized by the relevant badge.

Survival Pocket Reference

Target User Group: The target user group of this application is the outdoor explorer who might need to know survival tips.

Functionality: This application is essentially an e-book of survival information, organized into categories. It has little to no interactivity, besides a text search. Our app will include parts of a survival guide as a subset of the app, and it will be tied to the badge tracker (since boy scouts must demonstrate certain survival skills to earn badges).

Usability: This app initially did not have a table of contents or search. Adding these two features in a later version vastly improved usability and customer response. Our built-in survival guide will contain at least a table of contents for easy searching, and the guide will not have so much content as to require text search ability.

Knot Guide

File:KG.jpg

Target User Group: People in situations that require knot tying, such as boy scouts.

Functionality: A step by step image tutorial on how to tie several types of knots. Our proposed idea is to offer some simple knot instructions, perhaps more interactive than the slide show as seen in this app (for example, limited manipulation of the “rope”).

Usability: The knot guide is very usable. It organizes all knots into a neat drill down table view, and the actual instructions for the individual knots are presented in a slide show for easy viewing. Our app will either follow in this vein or present a visual menu of knots to choose from.

Fundraising

Target User Group: People who plan to hold some type of fundraising function. Our target user group is a subset of this group, as boy scouts and girl scouts often go door to door to raise funds for their troops.

Functionality: This application is merely a non-interactive e-book of information regarding different methods of fundraising. Our app is much more interactive in that it will track inventory and door2door fundraising locations, possibly via a configurable map.

Usability: The competitor merely presented information on a mobile book-type medium. Our proposed idea will have slightly more complex challenges than those encountered by our competitor simply due to being interactive, and it also has to be especially tailored to boy scouts.

Army Survival

Target User Group: The target user group is people who will be venturing outdoors and have use for army survival techniques. Boy scouts are a subset of this group.

Functionality: This is an e-book very similar to the survival pocket reference shown above. There is a table of contents and a search feature. Our application will have similar information, but tied into the information on badge requirements.

Usability: This app is a standard e-book type application. User complaints are mainly focused on the fact that information cannot be found quickly enough. Our app bypasses this complaint because our survival information is tied into the badge that the user is currently looking at.

Pro-Knot

Target User Group: People in situations that require knot tying, such as boy scouts.

Functionality: A step by step image tutorial on how to tie several types of knots. This app offers an overall view of the knot tying process, as well as a zoomed in step by step view for each type of knot. Our proposed idea is to offer some simple knot instructions, perhaps more interactive than the slide show as seen in this app (for example, limited manipulation of the “rope”).

Usability: The app is very intuitive to navigate, with a drill-down type of knot selection, which initially presents an overall steps view of the knot tying process with an option to zoom in for a step by step process. Our proposed idea will attempt to offer some minor interactivity, perhaps testing the boy scout user’s knowledge in various knot types.

Animated Rope Knots

Target User Group: People in situations that require knot tying, such as boy scouts.

Functionality: An animated tutorial on how to tie several types of knots. This app offers an overall view of the knot tying process, as well as a zoomed in step by step view for each type of knot, and animated knot tying videos. It also has additional info on what situations the knot is useful for. Our proposed idea is to offer some simple knot instructions/situations to use them, perhaps more interactive than the videos as seen in this app (for example, limited manipulation of the “rope”).

Usability: The app is very intuitive to navigate, with a drill-down type of knot selection, which initially presents an overall steps view of the knot tying process with an option to zoom in for a step by step process. One failure of this design is all knots in the knot selection menu do not display pictures of the knots, and only the names. Our proposed idea will attempt to offer some minor interactivity, perhaps testing the boy scout user’s knowledge in various knot types, and will display pictures and not just names of the knots.

Hiking Glossary

Target User Group: The target user group of this application is hikers who wish to be informed about hiking lingo. Boy scouts are sometimes required to hike or perform similar outdoors activities.

Functionality: This application offers a glossary of essential terms for hikers to know. As boyscouts are sometimes also hikers, we will incorporate some of similar information found in this app but not in a glossary format. The information is likely to be incorporated as part of the badge tracker functionality, which details essential skills/tests that the boy scouts must be experienced with in order to earn that merit badge.

Usability: The application seems to be organized in a table view fashion, which is perfectly suitable for a glossary. Rather than offering the information in a table view format, our app will associate associated information with the badge that would be earned upon completion.

Summary

Summary (1 paragraph): After reviewing the applications individually, summarize your findings. What application aspects are already well covered by the competition? (One way to effectively communicate this information is through a feature comparison matrix, which lists applications as rows and features as columns.) What is the unique value proposition of your group's project? If you find your proposed idea has been covered, suggest how you might adapt your focus to offer unique value.

Our Boy Scout app is planned to incorporate many features, of which the summation is currently not present in any app store: a badge tracker, survival guide, knot instructor, fundraiser, and meeting planner all in one. Some aspects of our app have been done already, and done well-- there are several knot instructor and survival guides present in the app store. However,these applications are not specifically tailored to a Boy Scout context. For the badge tracker aspect of our app, although there is a single other badge tracker on the app store, it has yet to be adapted to tracking merit badges or sharing advancement information with colleages. We feel we can improve badge tracking functionality in these factors. The last two aspects, boy scout-specific fundraising and meeting planning, these are completely absent from the app store and round out our overall application in terms of usefulness to the target user. Lastly, most of these apps are non-interactive e-books. Our app will be highly personalized for the individual, just on account of having badge tracking/fundraising/meeting planner functionality. Our unique value proposition is simple: our application would be one of a kind on completion, combining novel and existing yet non-boy scout focused functionality together into a killer app for Boy Scouts.



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