CompetitiveAnalysis-KwunHung Lee

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Restatement of the group ideas

Our original group idea on the wiki page is Muscle Pain Relief Stretching Guide, but our group is considering making a Package and Guide for novice Rock Climbers after the context analysis and the comments received from the Group Brainstorm Paper. Therefore, my list will have both. The target group for Muscle Pain Relieve Stretching Guide is individuals who are just trying out a new sport or exercise regime, whereas another one will focus on rookie rock climbers. Group Brainstorm

List of related applications

  1. I-Stretch & Strength
  2. iStretch
  3. iMuscle
  4. iCoreStretch Men’s
  5. A Home Exercise Program
  6. Knots Climbing
  7. Climbing Guide
  8. Climber
  9. Spray caster
  10. Bouldr


I-Stretch & Strength

We share a similar target user group with I-Stretch & Strength, which they aim for travelers and people who are lack of exercise due to busy demand of the day. They include three major parts of an exercise routine- warm up, stretching and strengthening. For each exercise, they teach you the posture by showing you the photo. Besides, they also take care of different levels, which are beginner, intermediate and advanced, for each exercise. From my point of view, it is always good to make an application, which can address different demand of hardness for stretches. Since their exercises do not require specific equipments, it is highly usable no matter where we do exercises. From the feedbacks on iTunes, people complain that the interface and photos are not well designed. Therefore, our group might have to spend more efforts on designing the interface.


IStretch is targeted for office workers, who often repeat their movements. It is basically an app that collects videos for stretching. It categorizes the videos based on body parts. IStretch is easy to use. It also has cheerful and neat interface, which is compelling to iPhone or IPod Touch’s users.


iMuscle encapsulates all the information you need to work out. It is suitable for trainers and trainees, who go to gym regularly. It has a 3D body, which consists of all muscles, on the main page. Tapping to zoom in a particular muscle group, iMuscle also provides various exercises to build that specific muscle group that you pick with vivid 3D images and clear instructions. Although 3D images are really welcomed by the users, it might not be feasible to have 3D images in our app. From the comments of users, they believe it is a useful application with clear instruction. They really enjoy working out with the help of this app, especially with 3D graphs.

iCoreStretch Men’s

iCoreStretch is free. In terms of the way it works, it is similar to iStretch, which is basically a collection of videos. But iCoreStretch target people, who occasionally go to gym. Swiping across to choose the video is one prominent feature in this app. In the videos, they show you how to use the equipment to exercise. The videos will be frozen when they want to give more instructions on specific gesture or movement. Since some of their videos are available on youtube, users can have a glance before they choose to install the application. This app has simple interface and buttons, so it is very easy to handle. However, there is one drawback for this application. The pace of the videos a little bit too fast. Users might have to watch a few times before they can memorize the postures. If we include videos in our app, we have to make sure that the pace is comfortable for most users.

A Home Exercise Program

A Home Exercise Program is self explanatory. It is an app that for customers, who do exercise at home. Tapping on the part of body that you will like to exercise, a list of exercises and workouts will emerge below. This app has 3D images for every workout with the appropriate instruction below the picture. Also, this app offers you more than 400 exercises. It has relatively low usability for their target group. People can search for more exercise videos when they are at home with their computer s.

Knots Climbing

Knots Climbing’s target group is climbers while our target group will focus more on rookie rock climbers. This application teaches users how to tie knots for climbing. They explain every step clearly with gorgeous images. As a result, it is very hard to lost track of the steps. Most of the time you have to tie a knot is when you are outdoors at the cliff or you are in the indoor rock climbing gym. Because of this reason, it will make this app on a mobile device very useful. Besides, users praise for the app’s clear instruction and nice interface.

Climbing Guide

Climbing Guide is good for both beginners and expert alike according to their website. If we are going to a do a Climbing Guide, we will lean towards the group of rookie climbers. From the description, it is a very useful package for climbing. They have guides and local beta for over 500 routes and boulder problems. This application can be customized. Users can create a profile,then a list of routes that match users ‘ skill and preferences will be generated. The app will also keep track of users’ data. So users can review their progress, meanwhile, the app will offer the climbers some endurance and power workouts according to the user’s data log. So this application is user-interactive and user-customized. This is one of the things that we can include in our app. Most of the rock climbers have the spirit of self challenging, they will endeavor to have an app that can record their performance and routes. After interviewing with rock climbers for the group C&I, I believe they will definitely like to have an app like this as this is a helpful and powerful tool to help you succeed in rock climbing. On top of it, they also include routes in Europe. So it is highly portable and it does not restricted by the territories.


Climber’s target group is for all kinds of climbers. It is basically an application that keeps track of your climbing experience,for instance, the grade, the country, the sector etc. One cool thing about this application is that it adds a layer of protection to your climbing log. Users have to fill in their usernames and passwords to log in. Also, you can synchronize you climbing data with computer. Therefore, users can review and analyze their climbing experience on computer. Mobile phones are very useful as a data input when you travel and climb. Also, It will be wonderful if the app can store photos for every climbing experience.

Spray caster

Spray cater resembles a simplified version of Climber. It is also for all rock climbers. Spray caster keeps track of user’s climbing experience. The only extra feature is that this app allows you to share your climbing experiences on Twitters. I believe some of the rock climbers would enjoy it as they like to share their wonderful climbing experience.


Bouldr is a guidebook for rock climbing. It aims for all levels of rock climbers. But they are looking for hardcore rock climbers especially. The most astounding thing about this app is that users can help build the enormous database of rock climbing sites all over the world. However, if the users want to get the updates, they have to synchronize with the database on the builder’s website. Besides, the users can search for nearby rock climbing sites when they visit a new place through the phone’s GPS. Moreover, the application will provide the users a rough beta line for climbing rock. It is very usable because the app already becomes a mobile sharing platform for rock climbers, which I believe the rock climbers do not have now.


Rookie Rock Climbers: After searching intensively, I found that there are not many applications for rock climbing. Most of them target for all levels of rock climbers whereas we focus on novice rock climbers. So they do not include guidelines to start rock climbing, which is something that we will like to encompass in our app. Nearby rock climbing site, stretches to improve skills and endurance are also something that we want to encompass in our app. But, I can still find some very useful features among the five apps. Updating your climbing experience, which Spray Caster offers, is feasible to be included in our application as our target users might be eager to share their first climbing experience with their friends. The worldwide database sharing platform, which Bouldr provides, is a really cool idea. But it requires a lot of users to make this app flourish. So it might not be wise to add this feature in our app. Last but not the least, the data log might also be helpful for starters to review their progress and performance. If our team has decided to do a rookie rock climbers guide, then we will be the first one in the market.

Stretching: We share similar target group with some of the applications above. For existing applications, some of them are just collection of videos. Out of all apps, I personally like iStretch the most. Not only that they have a 3D body that helps people locating specific muscle group, but they also pay a lot of effort for making 3D graphs for each workout . Besides, it is easy to use and understand. If our group is going to make a muscle stretching app, I really believe that we have to make sure the graphs and instructions are compelling to users, which is the most critical part of a muscle stretching app. On top of it, if we are going to include videos, we have to ensure that they are in a comfortable pace and they are feasible for our target group.

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