CompetitiveAnalysis-HughOh

From CS 160 User Interfaces Sp10

Jump to: navigation, search

Restatement of Idea

A Venture Scout App that can has everything from a badge tracker to a fundraiser helper which will be useful to both troop leaders and individual scouts.

http://vis.berkeley.edu/courses/cs160-sp10/wiki/index.php/GroupBrainstorm-Group:Metal_Pony_Z

Note: Currently has our previous idea but we emailed details about the Venture Scout App.

List of Competitors

  1. The Boy Scout Handbook (http://www.appstorehq.com/theboyscouthandbook-iphone-68344/app)
    1. The target user group of this app is specifically directed towards Boy Scouts. Our app is specifically directed towards Venture Scouts. Venture Scouts are a subdivision of the Boy Scouts which makes our target users very similar. However, our app is going to cater towards the more specific group, the Venture Scouts. This app is basically just an eBook of the Boy Scout Handbook. Having a more compact version of the handbook could be handy but the scope of functions offered is limited to what an eBook can offer (i.e. chapters, text view, etc.). Our app will include the eBook version of the handbook but build upon it with more interactive functionality (i.e. badge tracker, fundraising helper). This app succeeds in the respect that you can have easier access to the handbook since most people will keep their phone on them. This app fails in the respect that it doesn't provide any more functionality than actually having the handbook. Adding functionality and interactivity to the handbook can consolidate multiple resources into a single app.
  2. iBook: Boy Scout Handbook (http://www.appstorehq.com/ibook-boyscouthandbook-iphone-84762/app)
    1. The target user group of this app is (again) the Boy Scouts. The main difference is that our app specifically focuses on the Venture Scouts. However, the Venture Scouts are a subgroup of the Boy Scouts which means both target users are similar in many ways. As a full fledged eBook, this app can enhance the experience of reading the handbook (i.e. bookmark controls, night reading, etc.). Our app is not limited to just the handbook and will add more functionality (i.e. badge tracker, fundraising helper, etc.). This app succeeds in the respect that it provides an enhanced experience of reading the handbook. This app fails in the respect that it is limited to the handbook (i.e. does not provide any more information than what the handbook already has). Our app can be updated and will not just limit itself to the handbook but also other aspects of being a Venture Scout (i.e. fundraising).
  3. Boy Scout Day Countdown (http://www.appstorehq.com/boyscoutdaycountdown-2010--iphone-135009/app)
    1. The target user group of this app is (again) the Boy Scouts. Our app is directed towards the Venture Scouts which is a subgroup of the Boy Scouts. Even though they are a subgroup, the Venture Scouts have their own distinct activities, traditions, and organization. This app allows friends and family to track the countdown of Boy Scout Day via email / Facebook / Twitter. Our app will improve upon being able to keep in touch with others (especially those who are involved with Venture Scouts). Not only just reminding friends and family about a single event but also about other Venture Scout related activities (i.e. fundraising). This app succeeds in the respect that it has a degree of social networking involved in it which can be conveniently done from this app. This app succeeds in the respect that it has extremely limited functionality and becomes completely useless after February 8th 2010. Our app will be providing way more functionality that will span a more general area of Venture Scouts and not just a single event.
  4. Girl Scout Glossary (http://www.appstorehq.com/girlscoutglossary-iphone-134797/app)
    1. The target user group of this app is the Girl Scouts. Our app is directed towards the Venture Scouts which is similar in the respect that they both allow women to take part (as opposed to the Boy Scouts). However, the activities and traditions vary greatly from the Girls Scouts (i.e. more outdoor excursions). This app helps new Girl Scout members to become more integrated into the culture of the Girls Scouts. This app is a dictionary of common Girl Scout terminology with all the basics of a dictionary (i.e. alphabetical sort). A dictionary isn't enough to get integrated into a new organization. Our app will help socially network new coming members with already existing members (and even troop leaders!). This app is a success in the respect that it is a compilation of Girl Scout terminology that is taken from many sources and years of experience (i.e. centralizing data). This app is a failure in the respect that terminology isn't the only barrier for incoming Girl Scout members to get integrated with the existing members. Also, when a member becomes acquainted with the commonly used terminology, this app loses its usefulness. Our app will cover multiple aspects of the Venture Scouts that will remain useful throughout the entire Venture Scout training process (i.e. badge tracker, fundraising helper, etc.).
  5. eBook: Scouting for Girls Handbook (http://www.appstorehq.com/ebook-scoutingforgirlshandbook-iphone-100054/app)
    1. The target user group of this app is members of the Girl Scouts. Our app, on the other hand, is directed towards the Venture Scouts. A big difference between these two user groups is that Venture Scouts has a large focus on wilderness activities and skill sets. This app turns a 559 page handbook into a single eBook that can be held and read in the palm of your hand. Since this app is an eBook, bookmarks and landscape reading are some of the basic functionalities that come standard. This app only focuses on one resource that Girl Scout members can pull from (even though this is a major resource); however, our app will be able to pull from multiple sources and compile them into one app (i.e. tutorials on fundraising). This app is a success in the respect that it condenses a 559 page handbook into a handheld eBook. This app is a failure in the respect that it could potentially pull from more sources to make it a more informative reference source. Our app will go far beyond the handbook and bring interaction into the equation (both with the app and with other troop members).
  6. iSurvive Wilderness (http://www.appstorehq.com/isurvivewilderness-iphone-18661/app)
    1. The target user group of this app is people who take excursions into the wilderness and may potentially find themselves in dangerous situations. This target user group is similar to our Venture Scout target group in the sense that both venture out into the wilderness and may be inexperienced in handling dangerous situations. This app acts as a quick reference for those who are inexperienced with surviving in the wilderness. This app also includes step by step tutorials on many of the things talked about in this app. Our app will have a much more in depth reference for surviving in the wilderness since it will be using the Venture Scouts' handbook which has much more content than this app. This app is a success in the respect that it will help the inexperienced for more general situations (i.e. first aid, shelter, etc.). This app is a failure in the respect that it lacks much content, meaning that it may not cover some situations thus making it useless. Simply being able to put the content of the Venture Scouts' handbook in our app will surpass this app's usefulness as a reference by far.
  7. ExpertVideo: WIlderness Survival Basics (http://www.appstorehq.com/expertvideo-wildernesssurvivalbasics-iphone-71806/app)
    1. The target user group of this app is people who are expecting to venture out into the wilderness. This target user group is similar to our target user group, Venture Scouts, because they both are going to be exposed to the dangers of the wilderness. Users will be able to learn survival techniques by example from experts. Users will be able to learn all the basics of surviving in the wilderness with the comfort of replaying each video. Our app is designed to be more mobile than this app in the sense that you will be able to bring your phone out with you and be able to refer to it. This app is a success in the respect that you are able to learn survival basics from experts at your own pace. This app is a failure in the respect that you have to stream all of these videos which forces this app to not be mobile (then why is this app on a phone?). Having a reference guide, which includes step by step instructions, will solve the problem of streaming while maintaining its functionality and usefulness.
  8. Wilderness Survival Skills, a Sierra Club deck of Knowledge Cards published by Pomegranate Communications (http://www.appstorehq.com/wildernesssurvivalskills-asierraclubdeckofknowledgecardspublishedbypomegranatecommunications-iphone-69197/app)
    1. The target user group of this app is people who are enthusiasts of venturing outside into the wilderness. This target user group is similar to Venture Scouts, out target user group, in the sense that both user groups will be frequently going out into the wilderness and exposing themselves to potentially hazardous situations. This app focuses on making the user memorize survival tips so that when they are out in the wilderness, and actually find themselves in a dangerous situation, that they can actually pull from their own knowledge and not refer to an phone which they may not have with them. Provides a flash card style way of learning facts about survival. Our app will be much more detailed with step by step tutorials which this current app is missing. This app is a success in the respect that it forces the user to memorize survival tips and not rely on having a phone with a certain app on them. This app is a failure in the respect that it has too narrow of a knowledge base to be of any use. Our app will both allow the user to memorize material and also keep the option of having it around as a reference as an option (since dangerous situations can cause panic which may lead to forgetfulness).
  9. Army Survival Manual (http://www.appstorehq.com/armysurvivalmanual-iphone-29326/app)
    1. The target user group of this app is for people who are going to venture into extreme conditions (i.e. the Arctic Tundra). This target user group is similar in the respect that wilderness is an emphasis. However, the two user groups differ in the respect that Venture Scouts don't go to places that could potentially put them in extremely harsh conditions. This app gives the user knowledge on how to survive even the most extreme of conditions. This app is basically an eBook and comes with all the expected functionality of an eBook (i.e. bookmarks). Our app uses a more step by step method of learning survival, while this app just shows one picture then describes it in a block of text. This app is a success in the respect that it has knowledge on extreme conditions that can't normally be found in the Venture Scout handbook thus cannot be found in our app. This app is a failure in the respect that almost no one would ever be able to use the knowledge of surviving extreme conditions. While it may be interesting to know, the practicality is sacrificed. Our app will focus more on practicality and things you will most likely encounter in the wilderness.
  10. 100 Awesome Survival Tips (http://www.appstorehq.com/100awesomesurvivaltips-iphone-60015/app)
    1. The target user group of this app is for people who are interested in survival trivia (does not imply enthusiasm for going into the wilderness). The target user group is similar to Venture Scouts in that they both share a interest in survival skills. However, Venture Scouts are interested in survival skills because they intend to put them to use while this app's target user group will probably not put these tips to the test. This app provides entertainment and interesting facts while teaching users about actual survivability. The scope of functionality is the flash card style layout (i.e. a front and a back that correspond with each other). Our app is intended to be informative and useful while still being entertaining. This app is a success in the respect that it will teach users about survivability in an entertaining manner. This app is a failure in the respect that it only contains survival tips that are most likely not applicable to most people (i.e. ludicrous situations). Our app will actually be helpful in survival.

Summary

After reviewing the competition individually, I have realized that most apps lack interactivity. All of the current apps usually consist of just allowing the user to read a handbook or reference guide. For the most part, apps lack user input which makes all of these apps a one way relationship. Most apps cover the extremes of the survival spectrum but really lack functionality. For example, surviving an Arctic Tundra is probably a situation that a typical user won't find themselves in. Our app is going to keep information useful and concise while allowing users to keep track of their progress of badges, fundraisers, etc. Even the Boy Scout and Girl Scout app lack the social aspect of their organizations. Our app uses this social aspect to promote survival learning while allowing it to be paired up with the Venture Scout training process.



[add comment]
Personal tools